Urban Coffee Co.

Evolutionary re-brand for an independent coffee shop chain.

Urban Coffee Co.

Brief & approach

One of Birmingham’s first independent coffee shops and now with four locations including a new venture in Budapest, the team decided it was time for a refresh.

Over the years the coffee company has diversified into offering much more as a venue, now fully licensed and offering a restaurant menu as well as regular events and pop ups, they needed a new identity to help them transition into the future.

Urban were keen for the new identity to be an evolution of their current brand, retaining aspects and reflecting their growth as a company.

Year:

2016

Completed working with Lisa Barrett


Services:

  • Consultancy

  • Re-brand


Light logo variant
Dark logo variant
Light logo icon variant
B&W logo icon variant
Light logo icon variant
Full colour logo icon variant

The brand

The logo needed to feel solid and confident, but also reflect the made by hand nature of the venues and food. Urban has always aimed to be a welcoming space where both staff and visitors love to meet and work, with an informal atmosphere and personality.

We created a modified version of Bizon (created by Studio Fago) for the logotype, redrawing the characters to achieve just the right amount of “rough around the edges” as well as creating a suite of punctuation and numerics to allow the team to use the typeface going forward.

The previous Urban brand used the coffee ‘cc’ swirl extensively and they were keen to retain this aspect. We updated the symbol to feel more textured and confident.

Customised typeface, 'Bizon urban'

More than just a logo...

As part of the process we worked with Urban to suggest how various objects could use the new brand in a consistent system. This ranged from packaging for products, to building signage and poster templates.

Poster concepts for Urban
Logo concept sheets
Logo tagline variants
Logo tagline variants
Logo tagline variants

Think I can help with a project?

An initial email works best as a starting point and we can take it from there to have a call or meet in person. I unfortunately can't respond to tenders, but if you want to work together I'd love to chat and try to understand what you want to achieve.

Get in touch

or call 07984 396 246