Property developer website redesign to better target user needs and improve brand consistency.
Brief & approach
We created a new website from scratch to fundamentally address and improve the user journey and make sure the site is communicating the right information. The previous site was very inconsistent and didn’t perhaps reflect the money being invested by potential customers. With a new logo and brochure design making better use of space and imagery, I took influence from it to create a consistent feel between print materials and online, and have a more contemporary and premium feel.
I also created rich and detailed project pages to provide more info about the developments online, opposed to people having to rely on downloadable .PDFs. This provided a better experience for existing clients, but also potentially convinces others to become customers. These pages displayed key dates, photos, investment projections and visual updates on the development’s progress.
Site planning & UX
WordPress CMS integration
Think I can help with a project?
An initial email works best as a starting point and we can take it from there to have a call or meet in person. I unfortunately can't respond to tenders, but if you want to work together I'd love to chat and try to understand what you want to achieve.